A NEW PRODUCT

a film by Harun Farocki

A NEW PRODUCT

Germany | 2013 | 37:00 min

Original Title:
EIN NEUES PRODUKT

Formal Categories

Society Economy

Content Categories

Documentary
Synopsis
At first glance, A NEW PRODUCT doesn’t seem especially compelling: in a bland corporate boardroom, executives and consultants talk about optimizing employees’ workspace in order to improve productivity. Boring? Think again. Harun Farocki, the master essayist and editor, transforms a mundane situation into theatre of the absurd, blessed with acerbic wit and a sharp critical sense. By filming what appears to be the dullest possible thing, he has created a subtle report from a world whose violent machinery shines through from under a veneer of decorum. Above all, the film lets us appropriate images of an implacable system. Black comedy at its finest.
Cast and Crew
  • Director Harun Farocki
Original Languages

German

Production Company
Harun Farocki Filmproduktion
Pfarrstr. 96, 10317 Berlin

Phone: +49 30 5533643

Fax: +49 30 57794019

harun.farocki@farocki-film.de
http://www.farocki-film.de
Links / Reference
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